WALKERS 'HAPPY LUNCH HOUR'

THE BRIEF:
Walkers Crisps are an integral part of lunch as a bag of crisps can be eaten with a sandwich or as a snack. However, lunch for most people is no longer a pleasure - it is often a snatched moment as it eaten on the run or at their desks so the norm is a 15 minute lunch break. Walkers wanted to bring a bit of happiness to the nations lunch hour and drive the Walkers lunch association but at the same time launch and create awareness of their two new flavours: BBQ Rib and Steak and Onion.


THE SOLUTION:
In order to bring the nation a happier lunch hour we created the “Walkers Crisp Crusaders” a group of a’cappella singers who serenaded the general public in public areas, Boots stores, and other popular lunch venues. A rendition of the classic, “Don’t Worry Be Happy” with changed lyrics detailing the Walkers happier lunch hour campaign and the new flavours. The a’cappella group broke out in song and revealed branded Walkers shirts and flags. Once the performance finished they handed out vouchers for a free bag of Walkers Crisps redeemable at Boots Stores. The campaign was a nationwide week long campaign focusing on high traffic public areas in 9 major cities around the country culminating in London on national lunch happy day.


THE RESULT:
Over a 5 day period the 2 teams visited 9 UK cities and performed the song 330 times. Approximately 40,000 people directly experienced a slice of happiness during their lunch break. Boots experienced their highest sales week of Walkers Crisps ever. An 18% increase on average weekly sales was recorded.


Read about Walkers Campaign in the News

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